By Melissa J Luther

Older Web sites seem to have an advantage when it comes to search engine rankings, but a site’s age alone is not a primary factor in its ranking. (more…)

by Melissa J Luther

You are collecting analytics data on your Web site, but there’s just so much of it, and you have so little time to analyze it. (more…)

By Jen Brister

Small companies need concrete ways to determine their progress toward business goals. (more…)

By Buffy Cranford

Even with limited funds, Internet advertising can be an affordable part of your monthly marketing budget. (more…)

By Melissa J Luther

Busy small business owners don’t have much time to devote to SEO. The quickest answer is to hire someone to do it for you, but if you’re not ready for that, try to find at least 10 minutes each week to work on your online presence. (more…)

By Melissa J Luther

Google has an impressive array of free and low-cost tools to help businesses, especially small businesses, manage and grow their online presence. (more…)

By Melissa J Luther

Within weeks of Bing’s launch, Microsoft CEO Steve Ballmer was excited that Google was ranking the fledgling search engine in the top three results for what he called “bing-related” search terms. It might seem strange that Google should give such prominent ranking to a site many see as its biggest potential rival. But it isn’t, really. After all, Google’s goal is to provide the best, most relevant pages to searchers. If Bing fits that description for the terms searched, then it deserves a top spot. (more…)

By Melissa J Luther

You understand you should optimize your website so that it will appear near the top of the search results for keywords related to your business. You also know that the major search engines use different ranking methods, so tactics that boost your placement in one may not help with the others. (more…)

By Melissa J Luther
SEOs have known for years that the major search engines use different algorithms to return search results. You can see this yourself by typing the same keyword(s) into different search engines and reviewing the results. You will see differences, sometimes significant, in the sites listed and their order. (more…)

By Melissa J Luther

If you’ve been around the Internet for any length of time, you know about the importance of keywords, backlinks and meta tags to search engine optimization efforts. Content and code are not the only things that matter, though. Site speed is also important. (more…)