By Simon Wright

Creating a high-quality Web site is only part of the battle when companies are entering the online space. It’s all very well having a site that’s populated with high-quality content and ecommerce capability, but this will do you no good unless your intended audience knows about your Web site’s presence. This is where Search Engine Optimization, or SEO, comes in. (more…)

By Melissa J Luther

Google’s Local Business Center officially became Google Places on April 20, 2010. This change is the natural extension of the Place Pages introduced to Google Maps in September 2009. The intent of Place Pages was to have a Web page containing all the relevant information you might need to know about any place in the world. Since your business is a place, it makes sense for it to have a Place Page. (more…)

By Debbie Everson

2009 saw a lot of exciting changes and additions to the world of online marketing and search engine optimization. Some important events that took place were the launch of Bing, announcement of Google Caffeine and the merger of Yahoo and Microsoft search. 2010 will see real time Web emerging which will become more popular than the traditional methods of optimization.

Following is the list of pointers to get your Web site on top, reach out to potential customers and ensure brand visibility in 2010. (more…)

By Sue Cooper

Proper search engine optimization, otherwise known as SEO, has quickly become a popular topic of conversation among Web site owners and entrepreneurs. The difference between having a successful Web site, and hosting a flop, is often the difference between whether or not you've incorporated proper keywords and phrases into your Web pages. (more…)

By Winmark Business Solutions

Companies that offer search engine optimization (SEO) services are full of promises. With a little bit of knowledge, you can identify SEO firms that can deliver.

Many SEO companies are resellers, not innovators. They confuse high search engine rankings for smart search engine rankings. Search engine technology is useless without smart marketing know-how. An SEO firm should have huge amounts of experience in both areas.

Whenever an SEO firm guarantees top 10 results for a certain keyword or phrase, you will often find that only six people have queried that term in one year. What good is a guarantee like that? This adds zero value to your bottom line, but makes the guarantee compelling at first. (more…)

By Winmark Business Solutions

Search engine experts have been hounding Google for years to accept XML feeds from Webmasters who want to update their site information. When Google recently introduced the beta version of Google Sitemaps, they showed the experts that they have been listening—at least in part. (more…)

By Monique Martin

If you’ve ever seen someone post a completely unrelated, spammy URL in the comments section of a blog or online article, you’ve seen the reason for no-follow links. Fighting spam is an uphill battle. The no-follow attribute is one of the tools in a Webmaster’s arsenal to help them keep their hard-earned PageRank from leaking out to spammers. (more…)

By Winmark Business Solutions

While having the best Web site in your industry is a noble goal, a far more satisfying one is to have the most popular site. This is the goal of search engine optimization.

The best means of measuring your Web site's popularity is by determining its link popularity — that is, the number and quality of other Web sites linking to it. Each time another Web site adds a link to your Web site, it's a vote of confidence in your site and the quality of its content. This confidence is monitored by search engines, which reward popular Web sites with higher search engine rankings. (more…)

By Emele Maisey

When you find that parts of your Web site have been maliciously stolen by a competitor or a scammer, whether it be an article, images or even the whole design, it's important to have the offending site remove the copied portions as soon as possible to make sure you get credit for your hard work and to maintain the credibility of your brand. (more…)

By Melissa J Luther

You have no doubt heard that search engines view the quality of a Web site based in part on the keyword density of the site. You’ve probably also seen Web pages that repeat a specific phrase every other sentence, making it nearly unreadable. How can you know you are using your keywords often enough to be helpful but not so often as to be detrimental? (more…)