By Monique Martin

Twitter can be a great marketing tool. But like all advertising, there comes a point when you cross the line and your messages start to become a little spammy. And Twitter and its users, rightly so, are sensitive to the potential for abuse. (more…)

By Joanna Fletcher

Just as Google has become a first point of call when searching for information on the Internet, Wikipedia has become a trusted name for information. It is aggressively current because anyone can update it; and it can be a serious business liability for the same reason. (more…)

By Jen Brister

Thousands upon thousands of iPhone apps, or applications, are downloaded each and every day. There are apps that can help you to navigate by the stars, help you do your taxes or even find the best price for an album that you like. If you have a small business and are thinking of out-of-the-box ways to reach your customers, you should consider developing your own iPhone app for your company.

You can not only get your business name out there by developing an iPhone app, depending on how your app sells, you can make some residual income as well. (more…)

By Mike Koehler
If you are looking for the best tool online to get your message out, the most important piece of information you can find out is your audience. There are big differences between Twitter and Facebook and LinkedIn and YouTube, so depending on who you want to reach and what you want to say, the platform you choose will be critical. (more…)

By Joanna Fletcher

Now that all your friends, your mom and your grandma, are on Facebook, there is more reason than ever to use it in your marketing campaign. Facebook administration has recognized this opportunity and continued to refine its Page's utility. (more…)

By Mike Koehler

As you consider whether to invest in social networking, it’s easy to think that it’s going to be too much time and effort with some nebulous results. True, the jury is still out on the real-world return-on-investment of social media. Does it increase the visibility of a company online? Sure. Does it bring dollars through the door? Sometimes yes, sometimes no. (more…)

By Mike Koehler

No matter what you do — whether you’re a lawyer, exterminator or weekend gardener — some of the information you have in your head is valuable to someone searching for answers online. (more…)

By Mike Koehler

The days of reporters burning up the sidewalk to find out what their community is talking about are becoming more and more rare, but thanks to social networking, the media is still able to keep their ears to the “virtual” ground to get a sense of the conversations going on around town. (more…)

By Mike Koehler

When you decide as an individual or a business to dive into the deep end of the social media pool, it’s best to have a buddy. Actually, it’s best to have many buddies or else you will be trying to put out a message that no one is listening to. (more…)

By Monique Martin

We all have our favorite Web sites bookmarked or saved as favorites in our browsers. Social bookmarking takes that idea and puts it on steroids. Instead of the bookmarks being visible only to you, they’re shared with other users, aggregated and rated. Social bookmarking sites help the cream of the Internet crop rise to the top. (more…)