By Vilie Farah
The Internet brings numerous marketing opportunities but also poses threats to small business sales. Sometimes, a corporate blog or a comment in a social Web site is followed by derogatory remarks or belittling statements.
Leaving such negative comments unanswered is not the best option. Yet, you should know when and how to respond. Selecting the right tone and words is essential when dealing with Internet negativism. (more…)
By Samantha Gluck
In an effort to promote their business and add clientele, many small business owners have jumped on the Twitter bandwagon. Once on Twitter, the account owner is often at a loss regarding what to actually say (tweet) and how to gain followers. (more…)
By Samantha Gluck
You keep hearing how important it is to get your business on social media Web sites, but maybe you don't have time to set up a profile and compose your messages every day.
Don't let your busy schedule stop you from getting involved. More and more, businesses are choosing to hire outside help for the creation and maintaining profiles on Twitter, Facebook, LinkedIn and other sites. By outsourcing an assistant for this task, you can get back to running the business instead of spending hours searching for industry links, adding widgets to profiles, and learning how to customize a profile. (more…)
By Gail Seymour
There's a lot of advice around telling you to join social networks and use them to build your reputation online. At some point most experts advise you to track the results, and monitor what's being said about you, your company or your brand. Reputation tracking has become a buzz word.
So just how do you go about tracking your reputation, in a time and cost effective way, when you've got so many other demands on your time already? (more…)
Social media sites like Facebook, Twitter and LinkedIn aren’t just fantastic sales tools, they’re invaluable for business networking. You can use them to find new employees, seek out experts and connect with industry peers. They’re a great way to build synergy and increase the scope of your business. (more…)
By Hostway
Earlier this week, Gmail users opened their account to found a brand new social networking feature thrust upon them by Google. It's called Google Buzz, and it has everyone talking. (more…)
By Phyllis Zimbler Miller
You can get to know people on Twitter in your area of interest by participating in a tweetchat on a related subject.
It’s a stream of tweets on the same topic in real time. Imagine it as a gigantic instant messaging free-for-all on a stated topic.
First let’s talk about participating in one. Then we’ll talk about how starting one can help you market on Twitter. (more…)
By Dan Kenitz
Among Twitter, Facebook, LinkedIn, MySpace, YouTube, Ning, Goobla and Punchoo, it's nearly impossible for the small business owner to tell exactly how to log on to the social media trend. Heck, I just made up Goobla and Punchoo; the point is that in the social media world, it's hard to tell between the gibberish and the legitimate platforms upon which business can build a rock-solid online foundation. (more…)
By Merle
Social media Web sites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as "Social Media Marketing", it's a smart way to open the lines of communication between you and your prospects. (more…)
By Julie Ann Ross
Social media optimization (SMO) is an important ingredient within your search engine optimization (SEO) and search engine marketing (SEM) campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to improve your exposure and communicate with your niche consumer, your search engine positions are vulnerable to your competitors. (more…)