Our President, John Enright, shared on Entreprenuer.com last month why he thinks the changing tides of the online landscape present a perfect opportunity to start a new business.
To read the full piece on Entreprenuer.com, click here.
Here's a few highlights from the piece!
Today’s entrepreneur has access to a wider variety of tools and technologies than ever before —typically more cost effective and easier to use than they’ve ever been. Previously, people with a marketable idea often faced a lockout based on a lack of access to technological knowledge. Because, of course, getting a business rolling often requires basic programming knowledge, setting up a website, an email system, a mailing list, sales integration software and more. If you did not have that know-how, you had to invest in hired services, which is a significant investment.
Today, the tables have turned. Mobile web, social media, instant ecommerce solutions and automation technology have emerged in ways that put previously unheard-of power in the hands of a single individual or small group. Now, you can launch a basic site in an afternoon, and have the broad strokes of ecommerce and shipping logistics figured out in a day. You can launch a page on Facebook and begin running ads to bring in customers in under an hour, and go to Google to get a simple ad campaign going in the same amount of time. You can even farm out logo design, hire an app builder, order business cards, set up virtual phone systems and enlist workers from the comfort of a living room couch, at a price that was impossible just five years ago. It’s an environment in which dreamers can create rapid, cycled experiments, and to try, fix, and iterate elements like price, message, model, feature, etc… developing solutions and adaptations faster than ever.
When epochal changes crash over markets and societies, such as the Covid pandemic, it’s vital to recognize that you can be in a unique position to provide new-company solutions, keeping in mind the following questions:
-Is there a value that needs repairing?
-Can we do this cheaper, easier or faster?
-Are there customers that are not getting the message?
-Is there a solution to a problem that has not really found its way out there?If you have affirmative answers to any of those, you are on the right track.
To read the rest of the piece on Entreprenuer.com, click here.
Have a new business idea and need a website?
We now offer Website Design Services. With this service, you can now get a professional, modern, and elegant website for your business – all created for you.
Visit our Website Design Services page and schedule a free consultation with us to see if our website design service makes sense for you.
There are many reasons why a potential customer won’t convert. You could be missing out on countless conversions due to seemingly insignificant oversights on your website.
Little hiccups on your website can add up to big untapped revenue for your business. A few fixes can improve your bounce rates (the rate at which users leave your website) and facilitate more conversions. Read on to find out about our top 7 tips to easily generate more leads and grow your business by optimizing your website.
Think about how your customer can reach you. Making your phone number visible worked for print ads in the past, but now not so much. A customer browsing your website from their computer will have to go to another device, their phone, to call you.
If they are browsing from their phone, is your phone number clickable to dial on your website? Do they have to copy and paste your phone number to call you? Are you always available to answer their call? Adding a simple contact form to your website lets customers reach you outside of business hours from any device, and lets you spend less time on unnecessary phone calls.
Is your website eye-catching? Is content visible against your brand colors? Is it easy to navigate through your website? If your website isn’t easy to use and appealing to the eye, it can deter around 38% of your visitors. That’s 38% of your customer base lost to your competitors with more modern websites. Make sure the graphics and visuals on your website are accessible and attractive so you can capture the attention of users within seconds.
1 in 4 visitors will abandon your website if it takes longer than four seconds to load. If it takes more than 10 seconds, visitors are unlikely to return to the webpage again. The ideal pace at which your website should load is within two to three seconds. A fast-loading website builds customer trust and increases the likelihood of repeat customers. Optimize your website content and file sizes so that they can load quickly and open the door to more conversions.
62% of visitors are less likely to purchase from a website in the future after an unpleasant mobile experience. The internet is no longer confined to the desktop PC. Now we can access a whole host of services and information from the palm of our hands, which is why ensuring your website is mobile-friendly will boost your sales and customer loyalty. A mobile-friendly website allows users to seamlessly visit your website, browse your products and services, and convert in a cinch.
>>> Let Us Make Your Website Mobile Friendly.Visitors need a nudge here and there to inspire action. There’s a fine balance between too few and too many calls-to-action on a page. Too few and customers won’t know how, when, or where to convert. Too many and you risk irritating your customers. Make sure the buttons on your website are clearly visible and point to the correct page where visitors can take the next course of action in the conversion funnel.
A website without conversion rate optimization is like a car with no wheels — it will take you nowhere.
- Jeremy Abel
When was the last time you wrote a blog article? Are all the pages on your website relevant? Can customers easily glean why they should purchase from you over your competitors? Optimizing the content on your pages can improve your overall SEO, making your website easier to find on search engines, and ultimately bringing in more leads. Establishing what sets your products and services apart on your website will further encourage users to convert. Industry-relevant website content adds another layer of trust that will have customers coming back for more.
You don’t have to be restricted to the Contact Us page to capture leads. If you’re offering visitors downloadable content such as whitepapers, video content, or instruction sheets, you can sprinkle smaller forms on other pages across your website to gather leads. Sometimes all you’ll need from these forms are a name and email address to be able to slot these leads into your marketing and sales flows.
These extra content-driven forms are microconversions, or opportunities to gather leads outside of the main Contact Us form. Requests for contact information in exchange for valuable content present more beneficial website experiences for visitors.
The bottom line is your website needs to be in tip-top shape to stay competitive and to guide users through the sales funnel with as little friction as possible. These adjustments are make-or-break for businesses looking to stay ahead of the curve.
If you’re looking to streamline your website upgrades and transform your website into a lead-generating hub for your business without any of the fuss of building it yourself, explore our custom Website Design Services. A dedicated Account Manager and Web Designer will help you take your website to the next level so you can reap the rewards of more leads and conversions for your business.
Discover the freedom of Website Design Services here or schedule a Website Redesign Consultation below: