by Melissa J Luther

You are collecting analytics data on your Web site, but there’s just so much of it, and you have so little time to analyze it. (more…)

By Melissa J Luther

Privacy on the Internet has been in the news lately, as various social media platforms struggle with how to encourage more sharing while still protecting users’ privacy. (more…)

By Monique Martin

It’s fun to look at your dashboard. But what about the rest of the data? How can you use that information to make your site perform better? Analytics shouldn’t be passive. They should tell you what you’re doing right and how to do more of it — and what you’re doing wrong and how to change your methods. Here are five data sets that can help you dig deeper and create actionable goals. (more…)

By Joanna Fletcher

When you go to a Web site, that Web site's server sends a (hopefully unique) number to your Web browser, sometimes known as a cookie or USI (unique session identifier). Every time that Web site is accessed again, for example by clicking a link to another page on the Web site, the browser resends the cookie so that the server knows what to send and where. The cookie makes it faster and easier for customers to move around your Web site. (more…)

By Monique Martin

You worked hard to create an impressive marketing campaign for your new product. You built a custom landing page, or six. But not everyone made a purchase. You can maximize the return on your efforts by having a secondary goal. This safety net call to action can help refunnel sales by building your marketing database. (more…)

By Samantha Gluck

Small business owners often use Internet cookies to gather data about prospects or customers visiting their sites. This can be a helpful exercise in streamlining the marketing process to align with customer preferences and tastes; however, there comes a point where this type of information gathering can become intrusive and scare off potential business. (more…)

By Simon Wright

You spend a lot of money enticing people to your Web site, so it’s vital that you devote just as much attention to getting them to complete a purchase. Poor sales conversion rates are the bane of many businesses, but Web analytics can help isolate where the leaks are, enabling you to apply a targeted remedial plan. (more…)

By Jen Brister

If you're relatively new to Web site creation, you might be wondering how to measure ROI, or return on investment, for your Web site. In order to determine if your Web site is bringing in more money than you are spending to create it, you need to figure out exactly how much money you are making on the site and how you are making it. (more…)

By Melissa J. Luther

An HTTP cookie—usually just called a cookie—stores useful information about your Web site’s visitors. Cookies do not collect personal information, but they can recognize individual visitors. Most analytics programs use some combination of tracking cookies and IP addresses to track visitors’ activities. (more…)

By Vilie Farah

When it comes to providing personal information, many Web site visitors feel uneasy. When collecting information from the visitors of your Web site, try to put yourself in their shoes. Numerous Web sites ask these people for personal information on a daily basis. Filling out registration forms and polls is mostly seen as annoying and unpleasant. (more…)