By Gail Seymour

Personalization can add value to your Web site by tailoring your offering to your visitor's needs. Good personalization makes your site more accessible, intuitive and relevant for your user. It also gives them more control, which in turn engenders a feeling of ownership, and therefore loyalty to your site. (more…)

By Melissa J Luther

Content is a broad term covering the ways in which we communicate with unseen, mostly unknown people. Content appears in the Internet, newspapers, magazines and television. It consists of words, pictures, video and audio, which inform, entertain and invite questions and discussions. (more…)

By Winmark Business Solutions

There are few better ways to promote your business than by writing good, helpful articles and sharing them on your business's Web site.

When building your Web site, remember: Good content attracts good traffic. On an average day, 68 percent of all American adults are on the Internet, according to the PEW Internet and American Life Project. While online, the most popular activities include getting news and finding information via search engines. This means that if you've got good content on your site that can be found by search engines, you'll have a natural advantage over competitors. (more…)

By Robert Imbriale

If you've been involved in marketing of any kind over the last two decades, I'm sure you've heard the saying, "content is king." Marketers, successful marketers, live by that mantra. When I look at the Internet, what I really see are two things. There is the content and then there are the applications that allow you to interact with the content. (more…)

By Paul Marshall

Web sites with more content rank better with the search engines. Any online marketing consultant will emphasize, however, that more isn’t enough. For successful search engine optimization (SEO), your site needs a steady stream of fresh, relevant content. (more…)

By Samantha Gluck

When you're writing for your Web site, you may start to wonder: Is this too short? Or, Is it too long? Just as every person is unique, every Web site, business and selling style are unique. There is really no one-size-fits all solution regarding Web page length. Expert opinions have a wide variance. (more…)

By Joanna Fletcher

Testimonials are fantastic free promotion for your business. Having customers willing to publicly endorse your business is one of the best ways to sell to people who like doing business with established companies. If you can show how much your customers love your product, you are one step closer to your next sale. So go ahead—ask! (more…)

By Ronda Suder

If you own a business and do not have customer referrals or testimonials, then first and foremost, start asking for them! Most customers are willing to provide a testimonial, but with everyone’s busy schedules these days, they simply don’t think to do it unless you ask. (more…)

By Hostway

As a small business, it's important to have contact with your customers. But some phone calls could easily be handled by your Web site—saving time for you and your customers. Here are some ideas for how to tweak your Web site to handle some routine calls. (more…)

By Enzo F. Cesario

Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the Web, we use search engines. To make sure the search engines find our content we optimize it. Search engine optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines. (more…)