Avoid these common messaging mistakes
Let’s be real: building your website is hard enough. But writing clear, compelling messaging? That’s a whole other challenge. Especially when you’ve got a dozen other things on your plate.
If you're DIY-ing your site or giving feedback to someone who is, here is what to watch for:
1. Trying to say everything at once
Your homepage isn’t your autobiography.
Instead:
Lead with the essentials:
- Who you are
- What you do
- How people can work with you
That’s the golden trio. Keep it simple and skimmable.
2. Not telling people what to do next
What’s the action you want visitors to take?
- Book a consult?
- Buy something?
- Join your list?
Your CTA (call to action) should be clear, clickable, and hard to miss. Not buried in a sea of text.
3. Overlooking the user journey
Imagine landing on your site with zero context. Would a stranger know where to go next?
Your content and layout need to lead them naturally from one section to the next without making them guess.
Here’s how to do it:
- Use clear headings to break up your content and show what each section is about
- Add buttons with action-driven labels like “See Our Services,” “Get a Quote,” or “Start Here”
- Organize your pages in a logical order — for example:
- Start with a strong intro (“Here’s who we are and what we do”)
- Then, a services or product section
- Followed by proof or testimonials
- End with a clear, strong call to action
4. Leaving out trust signals
People won’t take action if they’re unsure about you.
Build credibility with:
- Testimonials or reviews
- Client logos
- Certifications or guarantees
- Real photos of you or your team
These help visitors feel more confident in choosing to work with you.
The best messaging doesn’t just sound good. It works.
Clarity builds trust, and trust drives action.
Need a little help getting started? That’s what we’re here for.