March 1, 2010

More Ways to Monetize Your Web Site


Hostway Team

By Joanna Fletcher

Making money from your Web site can seem pretty straightforward – generate traffic then sell ad space, or create a virtual store to sell your own products, or join an affiliate program from one of the big guys like Amazon. Once you have a solid ecommerce process like Paypal or a shopping cart, there are some other ways to make your Web site work for you and start making some money.


Every business owner has specialized knowledge that other people will pay to learn. If your customers have the technical skill and equipment to stream a live feed, you can set up a Webcam and just start talking. A Webcast is like a TV program; you are simply giving a lecture on a topic that your customers ask about repeatedly. The advantage of a Webinar is that your paying customers can ask questions and interact with you from anywhere in the world.


Use your Web site to offer teleclasses where you have people phone in to a bridge line. Free bridge lines are available from many Web sites; once you have received payment, your customers phone in to a central number and punch in an access code. You can offer a 30-minute teleclass that is easily accessible to anyone with a phone. Record the class and offer it as a download for yet another high-value product.

Individual Coaching

Your time is precious! Once you have established yourself as a successful Web entrepreneur you can start to sell your skill to individuals for hundreds of dollars an hour. Set up an interactive calendar to show when you are available, let people book you online and talk about what you love for money without ever leaving your home.


Think of products that you use in your business that are from other small businesses. Try setting up some deals that give you a percentage of any sales made from visitors who saw your endorsement of their products.

About the Author

Joanna Fletcher is a netizen who has lived, worked, and played in virtual space for most of her life. Her entrepreneurial flair is topped only by her tolerance for failure.

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