Google, Yahoo and Bing are currently the most popular search engines. If you know that your audience tends to use one more than the other, your choice is clear. If you're on a tight budget, you may want to price your first-choice keywords on each search engine and go for lowest cost option. (more…)

In 2005, Google began considering landing page quality in its AdWords ranking algorithm. Yahoo was quick to follow. The idea was to price the low-quality, sketchy advertisers out of the market and offer searchers a better search experience. Your landing page quality score and the cost of your keywords determine your AdWords ranking. So, building a high quality landing page can help you achieve a higher ranking and save money. (more…)

Reach a larger audience by offering really simple syndication (RSS) feeds for your regularly updated Web site content. An RSS feed is simply a page on your Web site where you post content you want to distribute. RSS aggregators such as Google Reader and MyYahoo check that page about once a day for updates and distribute updates to any of their accounts registered for your feed. (more…)