Every missed appointment, every unanswered message, and every missed online search result is costing your salon. In today’s digital-first world, beauty professionals who aren’t online - or who rely on fragmented tools - are leaving money on the table.
Salons lose significant revenue each year due to no-shows, scheduling gaps, and missed opportunities - especially when they lack online booking and automated reminders. In fact, missed appointments account for up to 30% of bookings in the beauty industry, costing the average salon around $67,000 annually. These empty chairs represent more than lost income- they disrupt staff schedules, waste resources, and erode client loyalty.
And with over 90% of consumers searching online before choosing a local beauty provider, not having a professional website and showing up in local search results means you’re invisible to the very clients you want to reach.
It’s not enough to have a booking app or a social media page. You need a fully integrated, professionally managed solution that showcases your brand, streamlines your operations, and helps you grow. That’s why we created ReadySalon™ - the first all-in-one online platform built specifically for beauty professionals.
Why Point Solutions Fall Short
Many salons cobble together a mix of tools: one app for booking, another for payments, a do it yourself (DIY) website, maybe a social media scheduler. But these disconnected systems create friction for you and your clients. While cobbled-together systems may seem cost-effective at first, they often lead to frustration, wasted time, and a disjointed client experience that erodes trust. Without a unified platform, beauty professionals spend more time troubleshooting than transforming.
Manual updates across platforms drain valuable hours, and inconsistent branding across tools makes your salon feel less polished. Limited functionality means you miss opportunities to upsell services, follow up with clients, or be discovered in search results. And with no centralized support, every technical hiccup becomes your problem to solve.
Industry research shows that salons relying on multiple disconnected tools often spend several hours each week managing technology - time that could be spent with clients, marketing, or growing the business. The more fragmented your systems, the more time you lose to troubleshooting, duplicated effort, and missed opportunities.
ReadySalon changes that. It’s the first fully integrated solution that puts everything you need – custom website, booking, payments, marketing, client management, and more - right at your fingertips, all supported by one provider and professionally built to showcase your brand.
What Makes ReadySalon Different
Unlike generic platforms, ReadySalon was designed for the unique needs of salons, spas, and independent beauty professionals. It’s not just a booking tool - it’s your digital business hub.
Here’s what sets it apart:
| Feature | ReadySalon | Typical Point Solutions |
| Custom Website | ✅ Included & professionally designed | ❌ Often DIY or not included |
| Online Booking | ✅ Integrated with calendar & Reserve with Google | ✅ Basic functionality |
| SMS and Email Reminders | ✅ Automated & branded | ✅ Often limited or extra cost |
| Payments | ✅ Secure & built-in | ✅ Varies by platform |
| Marketing Tools | ✅ Email, promotions, SEO, social media | ❌ Rarely included |
| Ecommerce | ✅ Optional online store | ❌ Not available or separate |
| Local Search Optimization | ✅ Directories including Google My Business integration | ❌ Not supported |
| Reputation Management | ✅ Review monitoring & response tools | ❌ Manual or unavailable |
| Support | ✅ 24/7 + unlimited changes | ❌ Limited or self-service |
A Closer Look at ReadySalon’s Features
Custom Website with Premium Design
Your salon’s website is more than a digital storefront; it’s the first impression many potential clients will have. ReadySalon creates beautiful, mobile-optimized sites that reflect your brand and services. You’ll collaborate with professional designers to ensure the look and feel match your style, whether you focus on hair, nails, skincare, or all of the above.
Today’s clients expect more than a pretty homepage. Gen Z, now one of the fastest-growing segments in beauty, wants to explore services, pricing, and photos before they book. According to Square, 40% of Gen Z consumers will look elsewhere if a salon doesn’t offer that online visibility. Without a professional site, your salon may also fall off the radar in local search results - meaning potential clients might never even know you exist.
That’s why ReadySalon goes beyond design. Your site will be fast, intuitive, and built to convert. A slow-loading or clunky mobile experience can drive visitors away before they book. We make sure you capture interest the moment someone finds you online, turning browsers into loyal customers.
Features include:
ReadySalon brings your salon’s personality online, with the performance and functionalities you need.
Online Booking & Calendar Integration
Clients can book appointments anytime, from any device. ReadySalon syncs with your calendar and even integrates with Reserve with Google, so you show up when clients search.
The vast majority of salon customers prefer booking online and many will choose another provider if online booking isn’t available. ReadySalon makes sure you’re always bookable, even when you’re busy.
Client Management & CRM Tools
Every lasting transformation starts with understanding and client relationships are no exception. ReadySalon’s client management tools turn simple appointments into deeper connections by giving you a complete view of each customer’s journey.
No more scattered notes, forgotten service details, or missed follow-ups. With everything centralized - appointment history, contact information, service preferences, and more - you’ll be able to personalize every interaction and deliver the kind of experience that keeps clients coming back.
Key capabilities include:
This isn’t just convenient, it’s powerful. By knowing your clients the way you know their favorite shade or cut, you’re better equipped to earn trust, drive repeat visits, and boost revenue. Whether it’s recognizing a regular’s birthday or suggesting the perfect seasonal upgrade, ReadySalon helps turn everyday scheduling into personalized service that makes an impact.
Secure Payments & Invoicing
Supporting digital payments isn’t optional anymore - it’s a must. Clients expect the convenience of paying online, whether they’re booking in advance or purchasing products after a service. ReadySalon makes it seamless with secure, built-in payment tools that work the way your business does.
Whether you’re offering package deals for facials, accepting deposits for bridal styling, or selling professional-grade haircare products, ReadySalon keeps everything integrated and easy to manage. From service payments to retail transactions, there’s no need for third-party plugins or manual workarounds - just a seamless experience for you and your clients.
Marketing & Reputation Management
Get discovered and stay top-of-mind. ReadySalon’s NearMeNow feature connects you to 125+ directories like Google Maps, Apple Maps, and Yelp. It also helps you manage reviews and social media.
BrightLocal reports that 87% of consumers read online reviews for local businesses, and 48% won’t consider a business with fewer than four stars. ReadySalon helps you monitor and respond to reviews, boosting your reputation and visibility.
Online Store
Sell products and services directly from your website. Whether it’s haircare, skincare, or gift cards, ReadySalon’s eStore makes it easy.
Salons that offer online retail alongside services often see a noticeable increase in client spending and overall revenue. Bundling services with professional products not only boosts average transaction value but also strengthens client loyalty. ReadySalon’s optional ecommerce store makes it easy to sell directly from your website - no separate platform or vendor required.
Fully Managed, Always Updated
Running a salon is demanding, and mastering technology shouldn’t be part of the job description. That’s why ReadySalon is a fully managed solution, designed to take the pressure off and let you focus on what you do best.
Many beauty professionals feel overwhelmed by the growing number of digital tools needed to stay competitive - booking systems, payment processors, website builders, marketing platforms. ReadySalon replaces that complexity with a concierge-style experience: no DIY, no patchwork, no guesswork.
Whether you’re just starting out or scaling up, ReadySalon grows with you. Choose from four flexible plans- Standard, eStore, Promote, and Complete - each offering levels of functionality and support to match your business goals.
Ready to Get Online?
Your clients are online. Your competitors are online. It’s time your salon was too - with ReadySalon.
PBA members receive 10% off all plans and exclusive support from Hostway. Plus, a portion of every subscription goes to support PBA Charities, helping beauty professionals nationwide.
Visit our website or call us at 866-294-2905 today for more information. PBA members schedule a free consultation to claim your free custom domain and business email.
Don’t wait - your next client is already searching.
Chicago, IL - May 19, 2025 - Hostway, a global leader in online solutions enabling small businesses, has joined the Professional Beauty Association (PBA) as a Visionary Plus Member. Through this partnership, Hostway is making its ReadySalon™ vertical market solution available to the extensive PBA community, providing it with a fully managed online solution to help beauty professionals establish their brand and grow their business online.
ReadySalon provides salon and spa owners and other licensed professionals with a custom designed website, business email, booking, billing, customer management, and marketing tools - integrated under their unique brand. With an optional e-store, ReadySalon enables beauty professionals to expand their business beyond their physical location.
"At Hostway, we understand the challenges beauty professionals face in establishing and managing their online presence," said John Enright, President of Hostway. "Through our partnership with PBA, we’re excited to offer ReadySalon as an easy, affordable, and fully managed solution that allows salon owners and others to focus on their business while we handle the technology."
To support this alliance, Hostway will provide exclusive offers to PBA members, extending the value of membership and ensuring they have access to the best digital tools to establish and grow their business.
Jody Tyvela, Director of Development at PBA, emphasized the benefits of the collaboration:
"We are thrilled to welcome Hostway as a Visionary Plus Member. ReadySalon is a game-changer for beauty professionals, offering a seamless way to establish their brand online, attract new clients, and streamline operations."
Incorporating Hostway’s over 30 years of experience supporting small businesses, ReadySalon is the ultimate one-stop shop for salons, spas, and industry service providers. Its economical, fully managed approach ensures professionals can focus on delivering exceptional service while establishing and maintaining a strong online presence.
To learn more about ReadySalon and take advantage of exclusive PBA member offers, visit https://hostway.com/ready-salon/
About Hostway
Hostway is a leading provider of online presence solutions that empower small businesses to establish and grow their digital footprint. Trusted by top-tier strategic partners and small businesses alike,
Hostway delivers domain names, email, websites, ecommerce, and marketing tools through a seamless, integrated customer experience. Hostway is one of the trusted brands of NetNation.
Contact:
Hostway
+1 866-680-7556
info@hostway.com
PR Contact:
Tracy Venters
Town Crier Marketing Group
tracy@towncriergroup.com