Designed especially for professionals, LinkedIn is all about networking. You can connect with colleagues from your alma mater, past or current jobs and conferences or meet new people to add to your network. LinkedIn is not a mass marketing tool, but rather, a good place to build one-on-one relationships with customers, employers, suppliers, vendors, colleagues and industry leaders. (more…)

Word-of-mouth marketing has taken on a new form with social media Web sites, but the concept behind it remains unchanged. A successful word-of-mouth campaign establishes relationships with influencers in a target community and gets them to praise your Web site to their networks. (more…)

You know that old saying, "You can't please all the people all the time?" Even the companies with the best products and customer service have critics. But the Internet and social media amplify critics' voices, giving them a large and receptive audience. It could hurt your business if you don't have a good response. (more…)