It’s easy to add a really simple syndication (RSS) feed to your Web site. If you use a blogging service, you probably already have one, and all you need to do is paste your blog link into a program like Feedburner to begin distributing your content. But if you’re looking for an easy way to syndicate other types of Web content, here’s what you need to do:
Save your code as a document with an .xml extension. Your document should include your feed’s title, headlines and content that you’d like to syndicate.
Feed readers won’t be able to find your feed if it’s not live on your Web site.
You actually have several options for managing your RSS feed. If you have a higher level of coding experience, you can program and manage it yourself. There are also services out there, such as Google’s Feedburner, which distribute your content and provide tracking for you.
Place links to your feed on various pages of your Web site so your visitors can subscribe. The orange icon with the broadcasting symbol is a highly recognizable symbol of an RSS feed and should be placed next to your text link.
To make it easier for people to find your feed and subscribe, you can submit it to directories such as MyYahoo. The directory will index your feed, and it will show up when people search by content for feeds.
Once you have your feed set up, choose a feed reader and sign up for it yourself. Then you can see your content as your readers do and fix any formatting issues you find. Next, you’ll want to build a subscriber base to get your message out.