Microsoft completed its rollout of Bing on June 3, 2009, replacing MSN. Billed as a “decision” engine, the new search engine has distinct features intended to make search engine results pages more useful and require less clicking. For example, when a user hovers his/her cursor over a search result, a summary of the page appears, thus providing more information without requiring a click.
According to the Webmaster section of Bing’s Web site, there are no major changes to the way Bing’s search results are calculated. Suggestions for optimizing your Web site for Bing are nearly identical to those of the other search engines, including:
Just like nearly every other search engine, Bing has crawlers out on the Internet constantly finding and indexing Web sites. Your site can be included in Bing results without you submitting it to the search engine. However, you can also submit your site directly to Bing for inclusion.
Check out the Webmaster tools and guidelines for more information.