By Melissa J Luther
When measuring the effectiveness of your email marketing campaign, the bottom line is whether or not your recipients heeded your call to action. Conversion rates translate into revenue, so you want yours to be as high as possible. Are those low-single digit numbers you keep hearing about really the best you can do? (more…)
By Melissa J Luther
Email marketing can be a convenient and inexpensive way to reach potential new customers and stay in touch with current and former clients. It is only effective, however, if your message actually gets read. If not, those emails become expensive in terms of time and effort wasted. (more…)
By Mac Cassity
How are your emails faring? Do they look dynamic and eye catching? Or are you still writing plain text emails that are begging to be deleted the moment they arrive in someone’s inbox? (more…)
By Mac Cassity
New customers are the future of your business. No matter what you sell or who your ideal audience is, making a good impression with every new customer is something you only get one shot at. (more…)
By Kristie Lorette
One of the most effective forms to communicate with your customers is a customer newsletter. At first thought, it may seem easy to throw a newsletter together. Creating an effective newsletter that engages your readers, motivates them and keeps them opening your emails month after month is slightly more challenging. Use these tips to create a compelling newsletter to solidify your customer relationships and boost your business sales simultaneously. (more…)
By Kristie Lorette
Many businesses don't know where to start when it comes to preparing and launching an email campaign. The first step to creating an email campaign is to build a list of email addresses from quality leads. Here are 10 ways to start collecting email addresses to build your list and start an email campaign. (more…)
By Mac Cassity
Having an email marketing list gives you the potential to bring in a good income from every email you send out. But if you just dash off an email and send it out without much thought to the contents, you will be disappointed with the conversion rate. (more…)
By Kristie Lorette
Every email marketing campaign needs its own landing page on your Web site where readers can find more information on the offer you’re promoting in your email. When readers click the link in the email message, they'll go directly to the landing page, which provides detailed information and a way for the visitor to buy the product or service or register to receive more information. (more…)
By Mac Cassity
Have you ever heard of list segmentation? If you are new to email marketing, you may not have. But you will soon realize that it can increase your conversions and is well worth finding out more about. (more…)
By Mac Cassity
You probably know that keeping in touch with your customers via email is a good way to keep your Internet business fresh in their minds. But how often should you be reminding them you are there? (more…)