The CAN SPAM Act of 2004 raised the stakes for email marketers. Improper use of email now carries fines up to $11,000. (more…)

The biggest email providers filter spam email messages into separate folders for their customers and make reporting spam as simple as clicking a button. Here are some general rules compiled from the America Online (AOL), Gmail and Yahoo Web sites that can get your messages out of the spam folder and into the inbox: (more…)

There are specific tips you can follow to increase the chances that your email is read and creates the results you're after. Follow these ten ways to improve your email copy to get the best possible response for you next eBlast. (more…)