By Jen Brister

Small companies need concrete ways to determine their progress toward business goals. (more…)

By Joanna Fletcher

There have been serious concerns about Facebook making news recently. (more…)

By Joanna Fletcher

The Internet gives us ultimate choice. We can become whomever we want to be and associate with millions of different people, brands and ideas. Some have said that this means that anything we do on the Internet is valueless as it could so easily be a lie.

However, it turns out that the things we choose to do in virtual space are a pretty clear reflection of how we are living our real lives out here in meatspace. When we become a fan of something on Facebook or follow a business on Twitter, we actually do more business with those favored companies. (more…)

By Enzo F. Cesario

We've previously discussed the Web's tendency to take very good ideas and adapt them to techniques largely unrelated to their original intent. Nowhere is this more currently prevalent than in the realm of social media networking.

[Social Media] SM sites were intended to allow people to present a profile and keep in touch with interested parties. In essence a combination of email and Web page, they exploded in popularity with the sort of overnight success common to the Web. Of course users drive popularity, and where there are users, there is a captive audience — and businesses are always keen to adopt a potential audience. (more…)

By Monique Martin

Facebook fan pages are a must-have in the modern business world. They’re indexed by search engines and are visible without a login making them invaluable marketing tools. But, the key to a good fan page is fans. Lots of them. Here are a few ways you can gain fans on Facebook. (more…)

By Hostway

Creating a Facebook page for your business can enhance your reputation online and give you another channel for finding and building relationships with influential bloggers, editors and reporters in your industry. In short, it’s a great tool for publicity. (more…)