Move to the Cloud While Upholding Strict Standards

IT leaders from organizations of all shapes and sizes—ranging from large SaaS providers and hospital networks to small, privately-run hospitals and healthcare solutions providers—agree that cloud hosting can improve healthcare organizations’ operational efficiency, and it is a competitive necessity. As you search for the perfect provider, keep these three considerations in mind.

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As severity of malicious activity increase – so does the risk that mission-critical data will be compromised. As a result, it is extremely important to mobilize forces into preventive measures – proactively avoiding attacks before they begin.

In this paper, Hostway has compiled a comprehensive set of best practices for managing the risks associated with security breaches.

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With more than two-thirds of companies partnering with managed service providers in some capacity, the managed services market is projected to be worth $193.34 billion by 2019.

This trend certainly applies in the cloud hosting space, where IT organizations are looking for providers with an extensive portfolio of managed service and support offerings.

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HIPAA compliance simplified

Any organization that deals with protected health information (PHI) must ensure it has the appropriate security measures in place to meet HIPAA compliance requirements.
HIPAA compliance doesn’t just apply to healthcare organizations. It also extends to service providers and subcontractors that have access to health information.
If your data is hosted by a service provider, that provider must be compliant with the Health Insurance Portability and Accountability Act (HIPAA), as well.
This guide provides you with a high-level overview of compliance issues you need to consider, and what to look for in a cloud hosting company in order to meet HIPAA requirements.
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The overall security threat landscape is getting more and more complex.

Cybercriminals are using extremely sophisticated breach strategies.

This white paper will provide you with a baseline understanding of the major types of cyber threats and the stages of a typical attack.

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Today's enterprises have numerous assets to organize and manage. From employees and furniture to technological endpoints and the buildings that house these items, business decision-makers have to know where all of their investments are, all the time. Unfortunately, keeping track of these holdings, as well as the space they occupy, is typically easier said than done.

Underpinning the high level of service delivered by RSC is the Hostway Virtual Private Cloud, powered by Windows Azure Pack. RSC leverages this platform not only for their client-facing application interface, but also for their own internal processes.

Previous to the Hostway Virtual Private Cloud, RSC had been running virtual machines on dedicated managed servers. Unfortunately, this approach did not deliver the flexibility and redundancy required, spurring the decision to upgrade the infrastructure and migrate workloads to the Virtual Private Cloud.

MAXIMIZING BENEFIT FROM VIRTUAL PRIVATE CLOUD:
A FOUR-PRONGED APPROACH

  1. Hosting client instances of the RSC IWMS platform, allowing clients to access data and information about their company's physical assets and building space.
  2. Running development processes, including the creation and promotion of application updates and new capabilities.
  3. Internal administrative activity, including RSC-specific development work.
  4. Marketing purposes, including hosting generic versions of the IWMS application for demonstrations.

Previous to the Hostway Virtual Private Cloud, RSC had been running virtual machines on dedicated managed servers. Unfortunately, this approach did not deliver the flexibility and redundancy required, spurring the decision to upgrade the infrastructure and migrate workloads to the Virtual Private Cloud.

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Industry: Telco, Global Partner

Challenges: During the sales process, the Cable ONE Business field sales team realized there were issues with the channels available to prospective clients.

Solution: Web Presence

Cable ONE Business contacted Hostway to address the sales team’s worries. The company decided to create custom websites for each individual field sales representative so that prospective customers could directly contact their local team member instead of being routed through the call center.

Business Outcome: The personalized websites bolstered Cable ONE Business’ sales and marketing efforts, and field representatives felt more confident about their ability to engage with prospective clients. Without the Hostway solution, sales agents feared that they might lose to the call center should potential customers turn to the corporate contact for more information.


Overview

Hostway recently helped a popular telecommunications company enhance its sales and marketing efforts by hosting personalized websites geared toward prospective clients.

Problem

During the sales process, the Cable ONE Business field sales team realized there were issues with the channels available to prospective clients. Before contacting Hostway, the company’s website funneled visitors and potential clients to the corporate call center as opposed to local sales representatives.
The Cable ONE Business field sales staff felt that they were losing considerable opportunities to engage with potential clients, because the only online avenue for those seeking information online about Cable ONE Business was the corporate website, which directed visitors to the corporate contact center number. The field sales staff wanted to provide potential clients with an online resource for additional information, but did not want to risk losing the sale to the corporate call center.

Solution

Cable ONE Business contacted Hostway to address the sales team’s worries. The company decided to create custom websites for each individual field sales representative so that prospective customers could directly contact their local team member instead of being routed through the call center. With Hostway’s help, Cable ONE Business was able to establish tailored micro websites, each providing more information about the products and services available, as well as the contact information for the sales agent in the area. The company employed an advertising agency to design the website template, then provided those files to Hostway. Using this information, Hostway was able to develop the overall process for creating and managing each individual microsite.

Results

The personalized websites bolstered Cable ONE Business’ sales and marketing efforts, and field representatives felt more confident about their ability to engage with prospective clients. Without the Hostway solution, sales agents feared that they might lose to the call center should potential customers turn to the corporate contact for more information. Now, with the micro-sites deployed, prospects have a place to go for more details about Cable ONE Business’ products and services and for the contact information of their local sales representative.

In addition to streamlining the process that potential customers use to contact a sales agent, the new websites also strengthened relationships between Cable ONE Business’ internal teams. Now, field sales representatives feel they have more support from the corporate marketing team, and sales channel conflicts have been reduced. At the same time, the call center still serves a valuable purpose for the company without taking away from the field sales team’s efforts.

Cable ONE Business also is considering adding even more content to these sites in the near future, including testimonials and special offers. This would provide potential clients with a more robust information source for their questions and pre-service needs.

Key Takeaways

Hostway’s micro-websites benefited Cable ONE Business in several ways, including unifying its sales and marketing efforts and ensuring prospective customers get the most specific information possible. The tailored sites prevented the sales team from losing opportunities to engage with prospects without disrupting the processes of the corporate contact center.

“Hostway’s website hosting made all the difference for Cable ONE Business sales team,” noted Jim Ciampaglio, Hostway Vice President of Channel Partners. “The individual, personalized websites allow the field representatives to better connect with prospective clients and help ensure they are getting the information they need when they need it. Hostway is happy to be a part of Cable ONE Business’ online presence.”

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