By Jen Brister

Small companies need concrete ways to determine their progress toward business goals. (more…)

By Jen Brister

RSS (Really Simple Syndication) feeds provide new information and updates from blogs and Web sites in a simple format to subscribed readers. If you want to offer your readers an RSS feed of your blog, you have a lot of choices when it comes to formats. Since all major aggregate readers read all different formats, it's a matter of personal taste when deciding which format you choose for your RSS feed. (more…)

By Monique Martin

Traditional advertising isn’t going away any time soon. But, if you want to keep up with the Joneses, you have to think outside the old box and look for ways to harness new media to advertise your business. Email didn’t start out as an advertising tool, but it quickly became one of the most popular. Where there are eyes, there’s advertising potential. RSS feeds are no exception. Whether you want to advertise on someone else’s feed or monetize your own, there are several options available. Here are just a few of the most popular “Feedvertizers." (more…)

By Gail Seymour

If you are adding video content to your Web site, and offer an RSS feed, the next logical step is to include the video content in your RSS feed, transform your blog into a video podcast. This enables your subscribers to view your media content right from their feed readers, rather than having to click on a link and open a browser. (more…)

By Gail Seymour

If you have RSS feeds on your Web site, and you track the subscribers using FeedBurner, you may have noticed after a while that your number of subscribers stagnates, and it becomes difficult to grow. That's because your subscriber base relies on three factors: the reach of your promotions, the conversion rate of new subscribers, and the attrition rate, or rate at which you are losing subscribers. (more…)

Just like blogs took off in popularity, now podcasts are gaining popularity and becoming an effective means for getting your message across. If you haven’t heard of podcasting yet, you just might be in the minority. According to Forrester Research, by 2010 podcasting should have about 12.3 million listeners. That’s a huge potential audience just waiting to hear what you have to say. (more…)

Reach a larger audience by offering really simple syndication (RSS) feeds for your regularly updated Web site content. An RSS feed is simply a page on your Web site where you post content you want to distribute. RSS aggregators such as Google Reader and MyYahoo check that page about once a day for updates and distribute updates to any of their accounts registered for your feed. (more…)

It’s easy to add a really simple syndication (RSS) feed to your Web site. If you use a blogging service, you probably already have one, and all you need to do is paste your blog link into a program like Feedburner to begin distributing your content. But if you’re looking for an easy way to syndicate other types of Web content, here’s what you need to do: (more…)

Now that you’ve got a feed on your Web site, you’re looking to build your audience. Fortunately, there are some easy things you can do to deliver content that people want to read and help them find out about it. (more…)