By Sangeeta Deogawanka

You have established an online presence with your own business’s Web site. The feedback is terrific, and the growth potential enormous. So you want to optimize your Web site for business development. Obviously, the next step would be to tap the social media platform.

Social media simply integrates your online presence in a seamless structure. Not only is your product information on display, but also your customer dialogue from various social content and blogs. (more…)

By Paul McCarthy

Time and time again I hear Webmasters complaining about their sites getting slapped. In fact, if you take a look at Google's official Webmaster forum, you'll be shocked at the number of new threads where business owners are pleading with the moderators for a reason why their site has dropped 10 pages down the rankings. (more…)

By Monique Martin

If you’re interested in tracking the PageRank of various Web sites as you browse, you’re in luck. There are quite a few ways for you to track a Web site’s Google PageRank without interrupting your browsing session. Depending on your browser, you’ll need to download a plug-in, add-on, toolbar or a small utility. (more…)

By Emele Maisey

Before implementing the SEO tips below, you must first do thorough keyword (key-phrase) research. Do not guess what people are typing in the search engines. After all, what's the point in showing up in the top position on Google for a phrase that no one searches for? (more…)

By Melissa J Luther

In August 2009, Google’s Webmaster Central Blog called on Webmasters to help test a “next-generation architecture for Google’s Web search,” called Caffeine. At the same time, Matt Cutts, engineer at Google, spoke with WebProNews describing Caffeine as a new, more powerful and flexible way to index more Web pages faster. (more…)

By Monique Martin

You’ve worked hard to create an inventory for your online store, and you’ve priced it to move. But, without traffic, it’s just gathering dust on the shelves. Millions of people shop online each day, and every small business needs to harness as much of that traffic as possible. One of the best ways to drive traffic to your Web site store is by getting your inventory to display in Google’s and Yahoo!’s shopping results. (more…)

By Samantha Gluck

The Internet has become a popular and relatively inexpensive way to promote goods and services offered by businesses. The world of ecommerce is in a steady growth trend with new business Web sites showing up daily. Driving traffic to a business Web site is important and does not have to be difficult or expensive. (more…)

By Gail Seymour

Getting to the top of organic search engine rankings used to be a simple matter. Choose the right keywords, use them judiciously, and high rankings were fairly easy to achieve. Now, with more competition and more off-page ranking criteria, getting your Web site listed on the front page of Google is tougher.

You may not get into the top 10 results in the standard search, but there are other ways to get on the homepage, and getting your press release picked up by Google News is one of them. (more…)

Can search directories help your business?
By Julie Bombacino

Technically speaking, the difference between a search directory and a search engine is that the former is compiled by human effort. These humans – usually referred to as ‘editors’ – decide to approve or disapprove a directory submission and usually rank them as well. (more…)

By Julie Bombacino

Can other search engines help your business?

By now, you’ve most likely tried the major search engines (Google, Yahoo!, Bing) to grow your business. Maybe you liked the initial pay-per-click (PPC) results, so you started spending more and more until eventually it wasn’t worth it. Sound familiar? If so, might be time to test some of the smaller engines (what we in the industry refer to as second- and third-tier search engines). (more…)