By Merle

When you hear the word "bounce", you're probably more inclined to associate it with a checking account, not your Web site. But for those who study and understand Web site statistics, they understand that "bounce rate" is an important measure of your Web site's effectiveness. (more…)

When you launch a marketing campaign, you need to test your landing pages with customers. No matter how hard you try, you don't know how your customers will react to your pages without testing them. You're too close to your company and your products to see yourself through your customers’ eyes. (more…)

You've got a stunning Web site, you're promoting it brilliantly, and yet, your conversion rate sits stubbornly at 3% or less. Or worse — you don't even know what your conversion rate is. Web analytics can help you find your conversion rate and the reason it's lower than you'd like it to be. (more…)

There are many ways to get an overall snapshot of your Web site’s success and customers’ behavior, but sometimes it feels like you have to be a mathematician to understand all the graphs and numbers. (more…)

Find out where your Web site traffic comes from by looking at the referrer URLs in your Web analytics software. The referrer URL is the last Web address your site visitor browsed before clicking to your site. (more…)

The measurements most useful to you depend on the goal of your Web site. Many companies with a product or service to sell make the mistake of focusing on the number of visitors to their sites. For a Web site designed to sell, sales are a much better indication of the Web site's success. (more…)