By Samantha Gluck

A brochure or informational Web site is the optimal design for a small business that doesn't sell online. Also called a static Web site, a brochure site will have the look and feel of a printed brochure with meaningful information about the business and its products and services. (more…)

By Winmark Business Solutions

When developing a company Web site project, consider how Web site strategies are used to achieve Internet objectives. Formulating the proper strategy to achieve an Internet objective requires an examination of your target market, available technology and the rationale for the proposed strategy as it relates to alternatives, cost and support requirements. (more…)

By Gail Seymour

You're about to make a major purchase. You have three suppliers in mind, all with similar products, prices and turn-around times. Your decision comes down to which company you trust most, but all three are on the Internet, at distance from you. To help you make the decision, you visit the “About Us” section of each Web site. (more…)

By Joanna Fletcher

Flash is a fantastic program from Adobe that lets you produce graphics, animations, videos and games to introduce your Web page to visitors, yet most experts advise against a Flash intro. And no, they're not just killjoys with no vision. There are serious technical reasons to avoid the Flash introduction; add in some classic human behavior, and a Flash intro can actually drive away potential customers. (more…)

By Monique Martin

Navigating the Internet can be difficult under the best of circumstances. Imagine facing it with a disability. Users become frustrated and quickly exit sites that aren’t optimized properly. Luckily, making your Web site accessible for those with disabilities isn’t as difficult as you think. (more…)

By Gail Seymour

Your Web site doesn't start with a design. A good plan is essential for creating a Web site that meets your goals and gives your visitors what they want. (more…)

By Joyce V. Harrison

You want the sweat equity that you put into your retail Web site to pay off in profitability. Read on for some best practices to follow that may improve the ROI of your online business. (more…)

By Winmark Business Solutions

The cost of your organization's Web site involves more than the cost of your project. You must consider the total cost of owning and maintaining your Internet site. Be prepared to ask related questions: How often will the site be updated? Who will update the site? What is the anticipated return on investment? (more…)

By Sangeeta Deogawanka

So you have decided to build your own Web site or redesign your existing Web site to better suit the needs of your business. How would you go about it? (more…)

By Hostway

At this point in your planning, you’re probably getting excited about some of the ideas you have for your Web site. Now the fun begins. It’s time to decide how each page of your Web site will look and what functionality it needs to include to help you accomplish your goals. (more…)