Your ecommerce capabilities start with a shopping cart. A shopping cart is a software program that tracks the items your Web site visitors select and remove from their potential purchases. The program also captures their credit card information and calculates sales tax and shipping costs for online purchases.
How Shopping Carts Help You
In addition to the functions described above, most shopping carts also allow you to manage your inventory and transactions. You can:
- Create a catalog
- Manage your store’s search engine optimization
- Monitor and track transactions
Popular Shopping Carts
Here is a list of some of the popular shopping cart software programs:
- Merchant Manager
- Miva Merchant
- Virtual Cart
- Web Genie
When choosing a shopping cart software program for your ecommerce capabilities, be sure to check the price, support features, security, integration with your accounting systems and Web host and search engine compatibilities.
Once you have a shopping cart program, you will need payment services to accept credit card payments.