More people than ever are reading blogs. According to a 2007 eMarketer study, 94 million people— half of all Internet users — read at least one blog post a month. The company forecasts that 105 million people will read at least one blog post per month in 2008, and by 2012, that number will jump to 145 million people, or 67 percent of all Internet users.
You can introduce this large pool of potential readers to your business and drive traffic to your Web site by starting your own business blog. The most successful blogs offer interesting, newsworthy content and steer away from blatant self-promotion.
Blogging for Business
A good blog gives customers a reason to visit your Web site regularly, even between purchases. This helps to keep your company at the forefront of their minds the next time they're ready to buy. When you're creating your blog, keep two main goals in mind:
- Draw readers in the first time and
- Give them a reason to keep coming back.
Learn how to attract first time readers by using keywords to boost your search engine visibility. Then, learn 10 keys to building a regular blog readership.