Your domain name is more than a web address — it’s the foundation of your business’s online identity. Get it right, and it builds trust, reinforces your brand, and even helps customers find you through search engines. Get it wrong, and you could be stuck with a name that’s hard to remember, difficult to spell, or impossible to grow […]
If you’re a small business owner looking to get online, the good news is you’ve never had more options. The not-so-good news? There are almost too many website builders to choose from — and the wrong one can cost you time, money, and SEO rankings. This guide cuts through the noise. We’ve evaluated the top website builders for small businesses based on ease of use, […]
How ReadySalon Helps You Capture Every Opportunity Every missed appointment, every unanswered message, and every missed online search result is costing your salon. In today’s digital-first world, beauty professionals who aren’t online – or who rely on fragmented tools – are leaving money on the table. Salons lose significant revenue each year due to no-shows, […]
Avoid these common messaging mistakes Let’s be real: building your website is hard enough. But writing clear, compelling messaging? That’s a whole other challenge. Especially when you’ve got a dozen other things on your plate. If you’re DIY-ing your site or giving feedback to someone who is, here is what to watch for: 1. Trying […]
Whether you’re building your first website or trying to bring in more visitors, understanding Search Engine Optimization (SEO) is one of the most important steps you can take. SEO helps your website appear in search engines like Google, Bing, and Yahoo when people look for products or services you offer. The best part? Many SEO improvements are […]
And how to fix them Let’s be honest. Most small business owners wear a dozen hats at once. You’re managing inventory, posting on socials, answering customer emails… and somewhere in there, you’re expected to build a beautiful, high-converting website. No pressure, right? A practical guide to the most 1. Using too many fonts or colors Brand chaos is real. […]
If you’re just starting out on the path to small business ownership, here are a few key books designed to help you build your strategy and develop sustainable, long-lasting profit. 1. The E-Myth Revisited by Michael E. Gerber An oldie but a goodie, The E-Myth Revisited was first published in 1995. There have been several editions since then, yet […]
A practical guide for small business owners You don’t need to be a professional writer to create copy that works. But you do need to be clear, intentional, and a little bit strategic. Most small business websites either say too much or too little, and both can cost you potential customers. Great website copy doesn’t […]
Alliance Brings Integrated Online Growth Solutions to PBA Community Chicago, IL – May 19, 2025 – Hostway, a global leader in online solutions enabling small businesses, has joined the Professional Beauty Association (PBA) as a Visionary Plus Member. Through this partnership, Hostway is making its ReadySalon™ vertical market solution available to the extensive PBA community, providing it with a fully […]
Our President, John Enright, shared on Entreprenuer.com last month why he thinks the changing tides of the online landscape present a perfect opportunity to start a new business. To read the full piece on Entreprenuer.com, click here. Here’s a few highlights from the piece! Regarding the impact of today’s online tools: Today’s entrepreneur has access […]
