By Kristie Lorette
You may create the best email marketing pieces, but if the recipients don’t open the emails, the return on your investment isn’t going to be very high. While email marketing is not an exact science, there are some adjustments you can make to your emails to increase the open rate. When you increase the open rate, you also increase your chances of making a sale and more money. (more…)
By Kristie Lorette
Email marketing is a highly effective and inexpensive way for businesses of all sizes to build relationships with customers and boost business sales. Email marketing can take on several different formats including promotional email coupons, e-newsletters, surveys and articles. Follow these steps to create an email marketing plan for your business to help your sales grow. (more…)
By Hostway
Email is taking center stage in today's small business marketing plans as advertising budgets are squeezed and doing more with less is becoming the norm. If you're not emailing your customers, you're missing out on one of the least expensive, highest return methods for increasing sales and building customer loyalty. Here are the five emails no business can afford to skip. (more…)
By Hostway
Looking for a quick and inexpensive way to boost sales? Add a coupon to your email marketing campaign. A November 2009 report by the credit bureau Experian showed that 80 percent of marketing emails that include a coupon had a higher transaction-to-click rate than those without. This held true whether the emails were sent to a segmented group or full email list. (more…)
By Hostway
You've been collecting customer email addresses for a while, but haven't quite made the time to design your first customer newsletter. The good news is that it's not very hard to get started. We'll walk you through the process of designing your newsletter. (more…)
By Hostway
Sending an electronic company newsletter is a great way to build customer loyalty and keep your brand top-of-mind between purchases. Here's a checklist to help you get started with your enewsletter. (more…)
By Hostway
Email marketing is one of the best ways to generate sales. The Direct Marketing Association predicts that email marketing's return on investment (ROI) will clock in at $43.52 for every $1 spent in 2009. With numbers like that, who wouldn't use this low-cost, high-return marketing channel?
Here's a checklist to help you start and manage your email marketing campaigns: (more…)
Email marketing is a highly effective way to increase your sales and draw visitors to your Web site. It has an excellent ROI — $57.25 for every dollar spent (according to a Direct Marketing Association Study cited on Clickz.com). That's an astounding 150% greater than other forms of online marketing! (more…)
It's time to use your imagination. Visualize your perfect customers. How will you find them and convince them to give you their email addresses? (more…)
You only have a few seconds to convince your prospects to open your email message and act on your offer. You have to make every word count. (more…)