By Melissa Luther

The Microsoft/Yahoo! merger deal recently received regulatory approval from both the U.S. and E.U., and they are moving forward with their search alliance. As a result, Bing will replace Yahoo’s search algorithm, and the Yahoo! Search Marketing platform will migrate to Microsoft’s adCenter. Essentially Microsoft will power the search technology for both companies, while Yahoo! focuses on users’ search experience. (more…)

By Jen Brister

When you have a small business, you know that one of the most important aspects of your business plan is advertising. You probably already have a Web site and a Twitter account, but what about doing direct mail? Is direct mail a thing of the past or is it still useful today? (more…)

By Melissa J Luther

Your advertising budget is limited, and you want to be sure that you are making the best use of those funds. At one time, Yellow Pages ads were the gold standard in advertising. Most homes had a Yellow Pages book, and it was a reliable source of local business information. However, as Internet search engines have improved their local search results, have the Yellow Pages become irrelevant? (more…)

By Winmark Business Solutions

While marketers continue to vie for the top advertising position on search engines, many are beginning to question the wisdom and cost associated with the battle for first position. This evolution shows the wisdom of constantly refining your search engine marketing plans. (more…)

By Monique Martin

Even if your product or service actually is the best thing since sliced bread, you can kill your conversions with a poorly designed landing page. If your users bail out before they even get going, you’re doomed. Changing your landing page is simple enough, but knowing what to change and what not to change can be a bit more challenging. That’s where A/B testing comes in. (more…)

By Jen Brister

They can be annoying and they can be profitable, but one thing is for certain, pop-up ads are everywhere. Chances are, if you've been an Internet user for very long, you have experienced a pop-up, pop-under or sliding ad assault your browsing experience. There are appropriate ways to use pop-up ads, but they are few and far between. (more…)

By Samantha Gluck

Hiring a new employee can be a daunting task for small businesses. There are a variety of Web sites offering resources to employers searching for that perfect candidate. Some of the most popular and well known sites charge employers both for posting the job description and searching the resume database. Others offer a combination of free job postings and resume search with certain restrictions. Here are some benefits and drawbacks of each option to help in deciding which path to take. (more…)

By Janet Attard

How successful are your online pay-per-click (PPC) advertising campaigns? What about your email marketing efforts? Are you getting traffic to your Web site, but not getting as many new orders as you had hoped for? If so, you could be making one of these common mistakes. (more…)

By Ronda Suder

If you’re reading this article, then you’re likely considering a PPC, or pay-per-click, campaign for your business, but you’re wondering how to get started. Starting a PPC campaign can seem like a daunting task; however, the following information will get you started off in the right direction. (more…)

By Ronda Suder

Does every pay-per-click (PPC) campaign need a separate landing page? Yes, it does. (more…)