By Tammy Elizabeth Southin

A picture may be worth a thousand words, but a Webinar is priceless for your small business. Webinars can help sell products or services through visually appealing demonstrations and client interactions. Now is the time to put aside your camera-shy tendencies and put Webinars to work for you with these tips to get started in one of the most cost-effective marketing tools available. (more…)

By Tammy Elizabeth Southin

As a small business owner, have you considered offering white papers to generate leads? White papers add value to your business and demonstrate your expertise. Great white papers address your readers’ specific needs, build trust in your business and help to generate leads based on that trust. (more…)

By Lynn Jordan

One of the most effective techniques for promoting your product is to offer a product demo for your Web site. A demonstration explains your product much better than a sales letter. It shows your prospects what your product really does. Of course, that brings up the question of how to make a product demo for your Web site. (more…)

By Julie Bombacino

Using white papers to generate leads for your business

You know that not every person that visits your Web site is going to pick up the phone and call you or send you an email (dare to dream, right?). But what if you could get just a few more to leave their contact information with you and maybe give you an indication of where they are at in the buying process? (more…)

By Simon Wright

Businesses spend a lot of money on attracting people to their Web sites, but that’s often where the hard work really begins. The ability to convert Web traffic into sales is what really matters, with sales funnel leakage being the bane of many failed businesses. Online chat technology offers the alluring promise of improved sales conversion, but careful analysis is required to determine whether it is right for your business. (more…)

By Patricia Schaefer

During a recession, consumers’ discretionary spending is typically reduced and simply providing quality products or services at a reasonable price may not be enough to draw customers in. (more…)

By Hostway

Looking for ways to increase your sales while the economy plods along the path to recovery? Why not expand your target market by opening your business to the world? (more…)

By Hostway

You've penned the perfect headline. Your keywords are strategically scattered throughout pages of copy you refined for hours. You're ready to grab your visitors' attention and hold it all the way through to your sales pitch. But how much thought have you given to your final appeal—your call to action? (more…)

By Winmark Business Solutions

Every business owner should develop a written guideline that sets forth the business's marketing strategy. This document is used to judge the appropriateness of each action that the business takes. If a company has to take an action that is off-strategy, it may indicate a temporary emergency action prompted by competition or other factors beyond normal management control. Or it may indicate the need to change or revise the company's marketing strategy. (more…)

By Kelley Robertson

When you make contact with a new prospect—either by telephone or in a face-to-face meeting—you have an extremely short window of time to connect with them. If you fail to achieve this, they will quickly tune you out. Here are several things you can do to lose your prospect’s attention in the first five seconds of the conversation: (more…)