By Hostway
It's been a tough year for sales, and we're moving into the home stretch. Here are five tips to help you boost sales and reach your revenue goals as the 2009 shopping season gets underway. (more…)
By Hostway
Search engine marketing covers all the activities you do to drive search engine traffic to your Web site. It isn't difficult, but it requires a great deal of attention to detail. We've created a checklist to help you plan or manage all the pieces of your SEM strategy. (more…)
By Hostway
Segmenting customers by demographics has become second nature to any small business owner whether they realize it or not. If you're running a retail store, you know what area most of your customers live in, how old they are, etc. and tailor your products and services to them. But a recent, and quarterly updated study by the public relations company Ruder Finn adds a new twist to customer segmentation in the online world--segmenting customers by intent. (more…)
By Hostway
If a recent layoff has kicked your entrepreneurial spirit into overdrive, an online business might be just the thing for you. (more…)
By Hostway
If you're like most businesses, you know that customer retention is important, but you just haven't found the time to create and implement a strategy. You can bet that your customers are comparison shopping online, but even small efforts can make a big difference when customers are weighing you against your competitors. Here are some simple ideas you can use to start a customer retention plan for your online business. (more…)
By Hostway
If the recession has you wondering where all the customers have gone, you only need to turn on your computer to find the answer. A March 2009 economic report from Pricegrabber.com shows that online consumers are spending more time searching the Internet for a deal. (more…)
You’ve built a Web site, and you’re getting a decent amount of traffic. Now it’s time to make some money! We’ve compiled seven ideas on how you can turn a profit from your Web site, or at least make it pay for itself. (more…)
Experts agree that every page of your Web site is a landing page because you never know where visitors will enter. But when most people use the word "landing page", they're talking about a Web page designed for a specific offer. (more…)
All of the conventional wisdom tells you to keep it short when it comes to Web pages. But is there ever a time when a long page is appropriate? (more…)
When visitors come to your landing page via search engines, they're likely to click back to the search engine and check out your competitors — bouncing back and forth between landing pages and the search engine results page. (more…)