How to Know If You Need a Website Refresh

Hostway Tech Team - January 12, 2021

Change is a constant force in nature and a natural law of the universe. The world of web design is no different. 

As tech evolves and the impossible becomes “possible,” the standard of what constitutes “good” web design evolves.

Giving your website a refresh to match with modern standards is not a matter of preference, but rather, a must-have (if you hope to keep up with competitors and meet consumers’ expectations).

Just think about your favorite restaurant – there’s a really good chance its interior looked a whole lot different in the year 2011, and an almost certainty it looked extremely different in 2001. Times change and consumers’ expectations evolve – it’s no different online.

Today we’re going to look at a few different design qualities all modern websites should have. Look through these and ask yourself if your website has these or if it falls a little short.

A Modern Design

Today’s consumers’ interact with apps like Facebook, Amazon, and Netflix all-the-time, almost 24/7. Consumers’ are trained to expect, and demand, a simple, intuitive design interface that makes navigation easy.

If your website is out-of-touch, hard to navigate, and out-of-date, consumers will notice and look elsewhere.
Web users (especially millennials and younger) are savvy and quick to recognize and harshly critique dated online presences. 

Mobile Optimized

Many users regularly or exclusively use smart phones to get online. This means your website must be mobile-friendly and responsive.

What’s more, Google heavily favors websites that are mobile web optimized in its search rankings and penalizes websites that aren’t.  

A Simple, Clutter-Free Interface

Less is more in 2021. 

Minimalistic designs showcase information where users can find it – delivering a far better user experience than cluttered interfaces with distracting elements.

This means it may be time to consider retiring those shadows, reflections, 3D renderings and other elements that defined websites of yesteryear.

Websites shouldn’t complicate things and leave your visitors thinking if they should contact your business at all. 

Rapid Loading Time

This one’s simple enough – long load times are a bad thing. You don’t like it, your site visitors don’t like it, and search engines don’t like it either (Google penalizes slow-loading sites).

A lot of load time issues are due to dated site design principles baked into old websites. 

In  a world where instant-gratification is everywhere, a slow website is an instant turnoff.

Leveraging Hostway for a New Website

We live in a world where a website is the first impression most customers have of a business. Whether it’s fair or not, first impressions matter.

Fear not if you’re feeling that your website may need a refresh. We’re here to help.

Hostway now offers Website Design Services. With this service, you can now get a professional, modern, and elegant website for your business – all created for you.

Visit our Website Design Services page and schedule a free consultation with us to see if our design service makes sense for you.

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