By Hostway
A pay per click (PPC) campaign can help drive traffic to your Web site, especially if you don’t have top organic search engine rankings. Pay per click is a business model that requires advertisers to choose keywords, create ads to display on the search engine results pages and pay a set amount every time someone clicks on their ads. (more…)
By Enzo F. Cesario
Advertising should be part of any growing business. Regardless of what your business does, customers have to know about your product or service in order for them to use it. As the Internet becomes a primary source for consumer knowledge and increasingly, purchasing, it’s imperative that your company gets its message out through this medium. However, advertising on the Internet works differently than traditional advertising in that the customer must find the business instead of a business coming to the customer. (more…)
By Hostway
Pay per click (PPC) advertising continues to be one of the most cost effective and measurable marketing mediums available. Campaigns are becoming more sophisticated to increase the return on investment. The PPC experience should be seamless: the search engine ad catches visitors' attention with an offer and the ad leads to a offer-specific landing page that provides the offer details and tells visitors how to sign-up. (more…)
The word "advertising" calls to mind slick TV ads and high-end lifestyle photography created in super-expensive Madison Avenue offices — leaving many businesses to think they can't afford to advertise their Web sites. In reality, you can advertise your Web site no matter how much money you have to spend. (more…)
It's hardly an exaggeration to say that everyone uses search engines today. That's what makes search engine advertising a great way to connect with your target audience. Even better, you can target your ads based on keywords, and you only pay if a prospect clicks your ad. (more…)
Search engine ads are short. You'll need to choose your words carefully in order to make each one work toward your advertising goals. Consider how you can motivate readers to act. Will you appeal to their fears, happiness, insecurities or sense of humor? Knowing the effect you hope to produce will help you choose the right words. (more…)
Google, Yahoo and Bing are currently the most popular search engines. If you know that your audience tends to use one more than the other, your choice is clear. If you're on a tight budget, you may want to price your first-choice keywords on each search engine and go for lowest cost option. (more…)
In 2005, Google began considering landing page quality in its AdWords ranking algorithm. Yahoo was quick to follow. The idea was to price the low-quality, sketchy advertisers out of the market and offer searchers a better search experience. Your landing page quality score and the cost of your keywords determine your AdWords ranking. So, building a high quality landing page can help you achieve a higher ranking and save money. (more…)
Banner ads are an excellent way to get your link on another Web site and to expose a larger audience your message or products. A banner ad is usually a horizontal or vertical rectangle that includes graphic and text elements and sometimes animations. They are the main source of revenue for most Web sites. (more…)
Electronic newsletters can land your advertising message right in your prospect’s email inbox. Your customers sign up to receive e-newsletters, so your message is received in a welcome context. And, because readers have signed up for the e-newsletter, responses to the ads are generally higher than those for banner ads. (more…)